ABOUT US
THE FOUNDER
Via Prof was founded by Anna Vainelovich with a vision to create a beauty space where elevated aesthetics, precision, and exceptional service exist in perfect balance.
After graduating with a medical background in pharmacy, Anna chose to follow her true passion — the beauty industry. Since 2016, she has dedicated herself to mastering modern nail artistry and luxury client experience, training with internationally recognized educators and continuously refining her craft.
What began as a personal journey evolved into Via Prof — a modern European beauty and wellness destination built around high standards, intentional design, and detail-driven service.
Today, Anna continues to lead the creative direction of Via Prof, focusing on innovation, education, and creating an experience where beauty feels effortless, refined, and deeply personal.
VIA PROF
Via Prof is a luxury European beauty and wellness space designed for those who value exceptional service, refined aesthetics, and attention to detail.
More than a salon, Via Prof offers a carefully curated self-care experience through advanced nail services, brows, lashes, skincare, head spa treatments, laser services, makeup artistry, and elevated beauty rituals — all under one roof.
Every element of the experience is intentional. From the atmosphere and service to the products and techniques we use, our focus is to deliver results that feel polished, modern, and personalized to every client.
Our team of highly trained professionals continuously evolves with the latest techniques, innovations, and beauty trends while maintaining the highest standards of quality, hygiene, and care.
At Via Prof, beauty is not rushed. It is experienced, refined, and tailored to you.